boocha

Initial Idea

STEP 1

Most people today are missing out on the benefits and taste of traditional kombucha. Although the drink is often stocked up in stores, this drink deserves more popularity. By creating a hard kombucha brand, we can create demand for the kombucha as a whole.

Research

STEP 2

According to FoodNavigator-USA.com, people who drink kombucha are mostly 25-34. This will be the target audience for the brand. Younger people are much more likely to approach this drink with an open mind, so I will shift towards the Gen Z as well.

Design Direction

STEP 2

Kombucha tastes intense, yet feels very smooth and fresh. Overall, I would describe it as bold. With a perfect balance of bold and minimal - the drink would be perfect for the target audience. I focused on white space and color for the balance the brand needs.

Logo Design

STEP 4

I wanted an extremely simple logo. I chose a font-based approach. I used the “oo” in the name as the bubbles to reference the carbonation. The bubbles can be used as an icon or within the logo.

Bottle Design

STEP 4

The bottle's design should exude a sense of luxury and elevate drinking into an experience. I drew inspiration from sake, emphasizing pouring as the only appropriate way to serve boocha. Intentionally, the bottle has a wide opening and thick glass to discourage drinking from the bottle. When pouring, the natural fizziness will enhance the experience further.

Product Visualization

STEP 3

Modelled and rendered using Blender

Website Design

STEP 5

Visit the Website

STEP 5